Launch Pop Studio

Eva Chan and Jane Lee

About the Co-Founders:

Eva Chan: At the age of 22, Eva joined Canada’s first beauty box subscription startup called, Luxe Box, as the creative director.  After the sale of Luxe Box, she became the co-founder of Exact Media -- An in-home sampling platform helping CPG companies like P&G and Unilever to finely target shoppers in their homes through online parcels such as, Rue La la, etc. The company grew from 4 core team members to 50 in 6 months, with offices in 3 cities.  Eva has experience launching ideas from 0 to 100 in a short time frame through her role in driving new revenue streams.  

Eva has helped launched over 15 companies in the past 7 years, developing a framework that is now shared with founders so they can launch their company with a strategy that is inclusive of: design, marketing, community & finance.


  • EY Entrepreneur of the Year - Finalist in the Young and Emerging Category
  • Forbes 2017 top 30 under 30, Marketing


Jane Lee: Jane was the Entrepreneur In Residence at Shopify. There, she led The Shopify Stockroom, Product  Management and Marketing, launched Kylie’s Lip Kit store and runs her own YouTube channel to teach you how to start  an online store. 

Prior to Shopify, Jane worked as a brand manager at General Mills and PepsiCo leading product innovation. She later joined Exact Media, a start-up in NYC, focusing on U.S. business development. After experiencing the start-up life, she left to launch her own business: Silly b intimates. silly b intimates is a bold, light-hearted & cheeky lingerie brand specializing in creating the most reliable underwear for the modern woman. Silly b intimates has now been acquired by a competitor. 

Jane Lee is a graduate from Schulich School of Business at York University with a focus on brand management. 


  • Top 15 Women To Watch 2016, SWI 

    The Team at Launch Pop

    Ethically driven / Produced collaboratively / 100% human / Made in Slack / Non-GMO / futurist / creative / passionate / fun / dynamic

    Launch Pop Team


    In the Press