About Launch Pop

About the Co-Founders:

Eva Chan is an award winning founder (2 exits) and angel investor.  She is an entrepreneur with experience in building companies from 0 to exit.  Her expertise are in brand strategy, systems building, talent and growth.  By creating methodologies that bridge research, design and marketing, she has helped founders achieve rapid product market fit and funding.

Previous to Launch Pop, she was the co-founder of Exact Media -- An in-home sampling platform helping CPG companies like P&G and Unilever to finely target shoppers in their homes through online parcels such as GILT.com, Rue La la, etc. The company grew from 4 core team members to 50 in 6 months, with offices in 3 cities.  Raising a round in the 2nd year for global expansion, Eva focused her time in developing technology to scale the company. 

Eva has helped launched over 50 companies in the past 7 years, developing a framework that is now shared with founders so they can launch their company with a strategy that is inclusive of: design, marketing, community & finance.


  • EY Entrepreneur of the Year - Finalist in the Young and Emerging Category
  • Forbes 2017 top 30 under 30, Marketing

Jane Lee: Jane was the Entrepreneur In Residence at Shopify. There, she led The Shopify Stockroom, Product  Management and Marketing, launched Kylie’s Lip Kit store and runs her own YouTube channel to teach you how to start  an online store. 
Prior to Shopify, Jane worked as a brand manager at General Mills and PepsiCo leading product innovation. She later joined Exact Media, a start-up in NYC, focusing on U.S. business development. After experiencing the start-up life, she left to launch her own business: Silly b intimates. silly b intimates is a bold, light-hearted & cheeky lingerie brand specializing in creating the most reliable underwear for the modern woman. Silly b intimates has now been acquired by a competitor. 

Jane Lee is a graduate from Schulich School of Business at York University with a focus on brand management.


  • Top 15 Women To Watch 2016, SWI 

    The Team at Launch Pop

    Ethically driven / Produced collaboratively / 100% human / Made in Slack / Non-GMO / futurist / creative / passionate / fun / dynamic

    Launch Pop team



    Shoutouts from:



    BRIT & CO




    THE TAO OF SELF CONFIDENCE: Your opinion matters


    THE PEERS PROJECT: The dynamics of diversity

    AUTOMATE & GROW: Helping founders

    THE MELROSE SHOW: The dream team of venture incubation