NION HEALTH
Overview
THE GOAL
Biological research firm wanting to share their innovative technology to benefit the health of all consumers.
We started with our Signal Testing methodology to understand how people experience dehydration, recovery, and performance, and what language, benefits, and emotions truly resonated with their audience.
These insights shaped the brand positioning, visual identity, and overall tone of the electrolyte system from the ground up. We translated functional science into a clean, elevated, and highly ownable brand world through thoughtful packaging design, intuitive sachet design, and a conversion focused website build. We led photography and art direction to bring the product to life in a way that felt credible, modern, and human - creating a cohesive visual ecosystem that works seamlessly across digital, retail, and direct to consumer channels.
RESULTS
• 1st ever drink mix that allows you to consume negative ions• 2.28% ecommerce conversion rate at launch (no optimization)
• 19% returning customer rate in month 3
• 7% paid social conversion rate in first quarter
SERVICES
• Brand Strategy
• UX & UI Design
• Packaging Design
• Growth & Research
• Pre-Launch Strategy
• Website Optimization
• Copywriting
COLLABORATORS
Healthy cell membranes and mitochondria need a negative bioelectric charge (negative ions) to function.
NION Health fortifies the negative charge along cell membranes and within mitochondria for improved cellular function.
NION's Patent-Pending NCS-330mV™ Crystalline Matrix offers a higher voltage of negative bioelectric potential than any other electrolyte. NION works via regeneration, not stimulation.
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