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Overview

Sisun, ex Tesla PM, partnered with Launch Pop to bring to market a new hangover solution category.  Initially the hypothesis is to target and position the brand for party-goers and college students. After conducting signal testing we discovered that audience groups in tech, gaming, finance show the most interest and they care about their productivity.  With product-hacking and productivity positioning, we were able to leverage the community on Product Hunt and Indiegogo to drive a viral launch to market in the USA and internationally.

RESULTS

🔥 Officially funded by 3 top VC firms in San Francisco: SLOW VENTURES, 500 STARTUPS, STRONG VENTURES
🔥 Total revenue raised: $250,000
🔥 An email list of 15,000 before launch
🔥 1500 + highly engaged private Facebook community
🔥Featured in: Business Insider, Tech Insider, Mashable, FOX News, Uncrate, IRL science and more.