Liquid IV
Overview
A high growth brand that needed to refocus the brand and messaging before investing more into growth. Our team conduted an audit of their historical performance and interviewed key team leaders. The result is a consistent brand story that brought together all their product lines, philanthropy efforts and allowed for new categories. Liquid IV is now acquired by Unilever.
RESULTS
🔥 Actionable brand guidelines tailed for growth🔥 Liquid IV is acquired in 2020 by Unilever
SERVICES
• Audit of historical growth metrics
• Identify gaps and opportunities from a brand + messaging stand point
• Facilitated internal think tanks across team functions
Synthesized brand story, values and identified areas to focus messaging for growth
• Brand guidelines
COLLABORATORS
• Vayner Media
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