KEMPT SKIN
Overview
Founded through the lens of a woman of color who experienced the struggles and shame that come with hair removal, Kempt Skin is a line of curated & innovative facial hair minimizing & removal products. Kempt rejects harsh and controversial ingredients and shame-centric language that have dominated the women's facial hair market. The brand is built on the promise that women should never have to compromise their skin or mental health.
Rimah wanted a data-informed strategy to launch her 3 SKU facial hair minimizming line.
RESULTS
• Pre-launch Average $30 CAC with 2-3 ROAS• High average email open rates > 46%
• High average email click rates > 4%
SERVICES
• Brand Strategy
• UX & UI Design
• Packaging Design
• Growth & Research
• Pre-Launch Strategy
• Copywriting
COLLABORATORS
• Branding - Alyssa Nguyen Design
Our research identified Kempt’s hair minimizing serum as the hero product, so we were able to craft the website’s positioning around the science and efficacy of this specific product.
Our creative team strategized and designed a fun and informative infographic to illustrate the scientific process of how Kempt Skin’s product impacts the hair growth cycles.
Hero product stats that grab attention.
Custom designed icons to visually connect the audience to the brand’s value props.
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