STRANDS HAIRCARE

SIGNAL TESTING • PRELAUNCH LEAD GENERATION • COMMUNITY • PACKAGING • WEBSITE UI UX • GROWTH TESTING • LAUNCH

SUMMARY

Eric wanted to build the first ever custom hair care by using the shopper’s hair DNA. We partnered to design the entire infrastructure from ecommerce, branding, and even packaging experience optimized for shipping costs. 

WHAT WE DID

• Research methodology conducted over 3 months
• Branding: Messaging, Values, Voice, Color, Typography, etc.
• Naming + Logo
• Packaging design 
• Shampoo and conditioner bottle design
• Custom website design
• Beta Community for R&D
• Social Media Strategy
• Go-To-Market Strategy
• Copywriting
• Email Design & Automation

RESULTS