SNACK OWL CANDY (PINK PANDA)

SIGNAL TESTING • PRELAUNCH • COMMUNITY • BRANDING • WEBSITE • PACKAGING •  GROWTH • LAUNCH

SUMMARY

Noah had this major craving for the candies he used to devour as a kid, but he didn't want to settle for snacks that lacked flavor and texture just because they were "healthy." So, he decided to make his own crave-worthy gummy candy without any guilt. That's when we came into the picture - we teamed up to find out who else was on the hunt for a similar treat. And when we wanted to make a "healthier" version, we put our heads together and used our Signal Testing method to help with branding, messaging and even product R&D.

WHAT WE DID

• Research methodology to identity target audience and build a hierarchy product  + brand benefits 
• Lead generation
• Beta community 
• Create a fun unboxing experience
• Branding Identity
• Website creation on Shopify

RESULTS

🔥Raised over 550K seed funding
🔥1000+ Active Community Members