PRICKLEE
SIGNAL TESTING • PRELAUNCH LEAD GENERATION • COMMUNITY • WEBSITE • OPTIMIZATION • GROWTH TESTING • LAUNCH
SUMMARY
Kun and pharmacist co-founders wanted to bring their prickly pear water to market. With minimal background in design and marketing, we partnered with them to provide DTC, branding and eCommerce education. Our goal was to help them identity how to go into the market with a new hydration product and what parts of their offering were most important to those who cared.
WHAT WE DID
- Research methodology conducted over 3 months
- Testing messaging and creative assets
- Lead generation strategy
- Founder education to launch DTC
- New brand messaging that resonated with top performing audience
- New website and copy
- New social media strategy
RESULTS
🔥 Email flows with up to 20% open rates and 16% order rate
🔥 Identified top cities and states for retail expansion
🔥 Featured in Bevnet, Today more
FROM THE FOUNDER
The Launch Pop team was an incredible partner for us when we first launched Pricklee. Their generous patience, their willingness to be scrappy execution partners, and their organized approach and expertise across all aspects of D2C laid the framework for us to successfully launch our brand.
- Kun, CEO & Co-founder
