PANTY DROP

SIGNAL TESTING •  REBRANDING • WEBSITE • PHOTOGRAPHY • GROWTH

SUMMARY

Julie from Panty Drop initially had a lingerie business that was a quiz based subscription platform. She wanted to pivot the business away from that model and instead focus on a brand that resonated with plus size women and stood out amongst the competitors. We ended up working with her for 2.5 years to rebrand and launched 5 campaigns to introduce 5 new collections.

What we did: 

• Research methodology 
• Business audit + survey to current audience
• Rebrand strategy 
• Photoshoot management 
• Website refresh 
• Collection visual direction + campaign management 
• 1.5 years of of Meta ads, email marketing + community management
• Blog creation + blog post writing
• Influencer marketing  

Results:  

🔥 Lowered CAC by 45%
🔥 Increase website conversion by 2%
🔥 Increased retention and repeat purchases via community and emails
🔥 Launched 5 collection campaigns
🔥 Created Private Parts by Panty Drop a private community
🔥 Worked with 50+ influencers to successfully drive sales and SEO