NO RECEPTION CLUB
CROWDFUNDING TRANSITION • SIGNAL TESTING • BETA GROUP COMMUNITY
• BRANDING & WEBSITE RECOMMENDATIONS
SUMMARY
After raising funds on IndieGoGo, founders Daniel and Gemma swiftly transitioned to their own website and sought to maintain their momentum through paid ads on Meta. To achieve this goal, they teamed up with Launch Pop, who aided them in identifying their most effective audiences, creatives, and copy. Additionally, Launch Pop facilitated the activation of a community interested in both parenting and travel, which generated sales and provided benefits for future product launches.
WHAT WE DID
- Research methodology to discover + test different product concepts, product benefits
- Lead generation
- Beta community
- Branding Recommendations
RESULTS
🔥1.9K Active Members
🔥Getaway Bags Sold Out