MORE LABS (MORNING RECOVERY DRINK)

MORE LABS (MORNING RECOVERY DRINK)

SIGNAL TESTING • PRELAUNCH • COMMUNITY • WEBSITE UI UX • GROWTH • LAUNCH

 

SUMMARY

Sisun, ex Tesla PM, partnered with Launch Pop to bring to market a new hangover solution category.  Initially the hypothesis is to target and position the brand for party-goers and college students. After conducting signal testing we discovered that audience groups in tech, gaming, finance show the most interest and they care about their productivity.  With product-hacking and productivity positioning, we were able to leverage the community on Product Hunt and Indiegogo to drive a viral launch to market in the USA and internationally.

 

WHAT WE DID

  • Research
  • Product Development
  • Shopify website build
  • Design & Packaging
  • Community building
  • Indiegogo Campaign
  • Social media strategy
  • Content Strategy
  • Digital Growth
  • Photography/Videography

     

    RESULTS

    🔥 Officially funded by 3 top VC firms in San Francisco: SLOW VENTURES, 500 STARTUPS, STRONG VENTURES
    🔥 Total revenue raised: $250,000
    🔥 An email list of 15,000 before launch
    🔥 1500 + highly engaged private Facebook community
    🔥Featured in: Business Insider, Tech Insider, Mashable, FOX News, Uncrate, IRL science and more.



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