MORE LABS (MORNING RECOVERY DRINK)

SIGNAL TESTING • PRELAUNCH • COMMUNITY • WEBSITE UI UX • GROWTH • LAUNCH

SUMMARY

Sisun, ex Tesla PM, partnered with Launch Pop to bring to market a new hangover solution category.  Initially the hypothesis is to target and position the brand for party-goers and college students. After conducting signal testing we discovered that audience groups in tech, gaming, finance show the most interest and they care about their productivity.  With product-hacking and productivity positioning, we were able to leverage the community on Product Hunt and Indiegogo to drive a viral launch to market in the USA and internationally.

WHAT WE DID

• Research
• Product Development
• Shopify website build
• Design & Packaging
• Community building
• Indiegogo Campaign
• Social media strategy
• Content Strategy
• Digital Growth
• Photography/Videography

RESULTS