SIGNAL TESTING • PRELAUNCH • COMMUNITY • WEBSITE UI UX • GROWTH • LAUNCH
Sisun, ex Tesla PM, partnered with Launch Pop to bring to market a new hangover solution category. Initially the hypothesis is to target and position the brand for party-goers and college students. After conducting signal testing we discovered that audience groups in tech, gaming, finance show the most interest and they care about their productivity. With product-hacking and productivity positioning, we were able to leverage the community on Product Hunt and Indiegogo to drive a viral launch to market in the USA and internationally.
WHAT WE DID
- Product Development
- Shopify website build
- Design & Packaging
- Community building
- Indiegogo Campaign
- Social media strategy
- Content Strategy
- Digital Growth
🔥 Total revenue raised: $250,000
🔥 An email list of 15,000 before launch
🔥 1500 + highly engaged private Facebook community
🔥Featured in: Business Insider, Tech Insider, Mashable, FOX News, Uncrate, IRL science and more.