SIGNAL TESTING • BETA GROUP COMMUNITY • BRANDING RECOMMENDATIONS
Best friends, Kevin & Kevin, partnered with Launch Pop to create the next healthy ramen brand. Using our Signal Testing methodology, we were able to help the Kevins discover the audience most interested in a healthy ramen and what it meant to be healthy. There were many paths to take to make ramen healthier: More protein, Zero carbs, no sugar, gluten free and more. By conducting multiple phases of the research, we built a customer map and built a hierarchy of benefits that mattered. The result, a beta community that was really interested in their journey before the product was even built!
WHAT WE DID
- Research methodology to discover + test different product concepts, product benefits
- Lead generation
- Beta community + Sampling
- Branding Recommendations
🔥 1.2K Active Community Members (Presently 7.7K+ active members)
🔥 Over 30% of launch sales driven by beta group community
FROM THE FOUNDERS
"Our love for ramen served as the impetus to create a healthier ramen brand. Thanks to our partnership with Launch Pop, we gained a clear understanding of what “healthy” meant to us and what the market demanded. Their signal testing methodology not only enabled us to identify a suitable product fit, but also provided invaluable insights into product development, customer acquisition costs, and more. With Launch Pop’s guidance, we were able to cultivate an engaged community that became our top converting cohort during the launch. Our community remains highly active to this day, contributing feedback and eagerly anticipating our upcoming product launches. Thanks to Launch Pop, we were able to build and launch our brand in a highly effective manner."