GEM

GEM

SIGNAL TESTING • PRELAUNCH • COMMUNITY • WEBSITE •
PACKAGING •  GROWTH • LAUNCH

 

SUMMARY

Sara partnered with Launch Pop to build the next functional snack featuring spirulina.  Her mission was to find a way to leverage this net negative carbon ingredient to create a greener Earth.  By leveraging our research methodology, Signal Testing, we helped Sara finalize a product format that drove the most interest for potential sales.  We leverage folks who were interested in her product idea into a private beta group where Sara conducted product sampling and received raving reviews.  Sara raised a round of funding shortly after her soft launch.

 

WHAT WE DID

  • Research methodology to discover test different product concepts 
  • Beta community + Sampling
  • Branding
  • Photoshoot management 
  • Website build 
  • Packaging redesign + insert/pamphlet creation 
  • Launch

RESULTS

🔥 500+ Beta group members. Presently 7.5K+ active members
🔥 750K Seed funding.  Presently over $10.5MM raised



    Energy System 30-day